How did you
use media technologies in the construction and research, planning and
evaluation stages?
Thursday 7 March 2013
Evaluation - Question 3
What have you learned form your audience feedback?
We gathered feedback before, during and after the making of
our trailer in order to try to create the best product possible for our target
audience. Before filming began, we created a survey asking people questions
such as what they thought the best name for our film would be and what kind of
things they think make a good trailer. This allowed us to gather an idea of
what we needed to do in order to create an effective product, for example, it
is because of this audience feedback that we decided on simply calling our film
‘Slenderman’, as the majority of the audience said they liked the simplicity
and obvious link between the name and the Slenderman legend.
During the making of our trailer, we showed a small audience
a rough cut of our trailer and asked for feedback and tips in order to improve
it before handing in the final version. This proved to be extremely helpful, as
it gave us an idea of what was working and what wasn’t. At the time, the
trailer had a very long opening scene that included lots of shots of the
forest. Audience feedback told us that although these shots were effective,
they went on for too long and meant the trailer moved too slowly. After hearing
this, we were able to change the opening by shortening it and reducing the
number of similar shots, which vastly improved the trailer.
Once we had finished our trailer completely, we showed it to
a large audience and asked them to fill out questionnaires afterwards, which
asked them for their opinions on it. By gathering the information acquired, we
were able to find out the aspects of our trailer that our target audience
believe are strong or weak points and understand what we could have done to
make it a better product. From the information gathered, we found that the
majority of people enjoyed the product overall and thought it looked
professional and well made. However, there were a few criticisms, for example,
some people did not think the overall narrative was very clear from what was
shown in the trailer and others did not like small aspects such as the fonts
used for titles. By taking these criticisms on board, we can now fully
understand where we went wrong and how we could change these points to improve
our trailer.
Here is an example of an interview carried out with a member
of the audience who is answering the questions on the questionnaire.
Evaluation - Question 1
In what ways does your media product use, develop or challenge forms and conventions of real media products?
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