"Genres do not consist only of films. They consist also, and equally, of specific systems of expectation and hypothesis which spectators bring with them to the cinema, and which interact with the films themselves during the course of the viewing process. These systems provide spectators with the means of recognition and understanding." - Steve Neale (1990)
After reading this quote I realised that for each genre, the audience comes to watch films with expectations of what they are about to see. For example, if a horror movie was screened without any screaming, violence or any other conventions of any kind, it is likely that it would not be very popular, as people going to see movies have an expectation of what they are about to see and people going to see horror movies expect them to be frightening.
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