We decided to use an eye as the main focus for our poster as it gives the impression of being watched, which relates to our movie narrative as Slenderman is 'always watching'. After looking at existing products such as the poster for the film 'Skeleton Key', we concluded that eyes were effective at creating discomfort and fear in audiences.
Using photoshop, we have given the poster the same effect as is seen in our trailer which makes it look as though it has been captured by a video camera/CCTV. This is related to our film narrative, as Slenderman often interferes with modern technology such as TVs, video cameras and phones.
We have also decided to use the Slenderman logo within the eye in our poster, as this firstly gives the poster a strong link between our other products and secondly is greatly discomforting to the audience as it looks very unnatural. It also gives the audience an idea of what the film may be about. The fact the eye is wide connotes fear and suggests that this film will be scary. The Slenderman logo within the eye then suggests that this logo and whatever is associated with it is the source of the fear. As our trailer is based upon an existing legend, anyone who has heard of it before will instantly recognise the symbol and link our film to it.
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